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Home | AI in Customer Experience: State of the Industry 2025

AI in Customer Experience: State of the Industry 2025

How a $300 billion industry is changing?


by Laurent Philonenko

How a $300 billion industry is changing

 

Everybody Wants Better Service

  • Cost Reduction
    Make interactions less expensive – average call cost in the US is ~$5
  • Customer Satisfaction
    Make it easier for customers
  • Revenue Uplift
    make every interaction a sale opportunity
  • Loyalty
    Make every customer a fan of the brand

 

The Human-AI Collaboration

  • AI Capabilities
  • Data processing at massive scale
  • Consistent responses across channels
  • 24/7 availability without fatigue
  • Handling routine inquiries efficiently

 

Human Strengths

  • Emotional intelligence and empathy
  • Creative problem-solving
  • Handling complex edge cases
  • Building genuine relationships
  • Certainty
 

 

AI-Supported Customer Service Agents

  • AI handles routine tasks while humans manage complex issues.
  • Progressive automation

 

Where Can AI Help in Customer Experience

  • Customer Facing
  • IVA, chatbots
  • Authentication (biometrics, zero trust)
  • Customer journey “are you calling for that”

 

Agent Support

  • Real time assistance and sentiment
  • Compliance to script
  • After call work summary
  • Next best action
 

Back end

  • Analytics – feature selection (what explains what)
  • Segmentation / routing of calls
  • Performance analysis – Workforce Optimization
 
 

 

The Missing Link: Data

How Many Times Do You Have To Repeat Yourself?
How Many Times Are You Transferred?
How Many Times Is Additional Info Needed?
Without Data, Bots Can’t Do Much

voice AI

The Big Debate: Does AI Replace People In Customer Service?

It’s Going To Take Time
Not 80% by 2026, Maybe 20% by 2030.

The Voice Response in 1990s Didn’t Eliminate Agents

A lot of calls are processed automatically already today

If It Was Easy, It Should Have Been Automated Already, With or Without AI – The Klarna Disinformation (NY Times 02/02/2025)

Mr. Siemiatkowski has conceded that the picture is somewhat more complicated than his company’s news releases have suggested… Klarna had been relying on humans to perform customer service tasks that other companies had automated long before A.I… As a result, Klarna replaced more workers than other companies would have replaced.

What You Should Do?

Start Small and Learn What Works For You
Think About Which Workflows / Processes Are Broken
Build Skills and Don’t Forget: AI needs care and feeding – good, up-to-date data
If Using LLMs, Be Aware of Pitfalls: An LLM Is Not A Database and Is Not Deterministic
Watch Costs: Salesforce Agentforce is $2 Per Conversation…It Adds Up Fast!

Future Trends: Late 2020s and 2030

Agentic AI

Autonomous systems that make decisions and take actions on behalf of customers.

Emotion AI

Technology that recognizes, interprets, and responds to human emotions with nuance.

Immersive CX

AR/VR experiences powered by AI for revolutionary customer interactions.

Ambient Intelligence

AI embedded throughout environments, anticipating needs without explicit commands.

Elevating CX as a High Performer

OSZAR »